DS is hoping its alignment with high-end fashion and focus on disruptive marketing can help it quickly become an established luxury car brand as it takes the bold step of using a 94-year-old fashion icon to advertise its latest car.
With the RBS 6 Nations kicking off this weekend, brands including O2, Peugeot and Dove are looking to capitalise on the success of the Rugby World Cup as ITV airs the tournament for the first time ever.
Fresh from becoming the first UK automotive brand to use Twitter’s Flock to Unlock (F2U) feature for a digital competition, Peugeot’s digital and social media manager Zoe Macleay says the brand is making social its primary focus over television as “that’s where our customers are going”.
Retailers including John Lewis, Ryman, Debenhams, Iceland and New Look have signed up to the scheme, which is supported by charity RetailTRUST and designed to improve long-term financial management and therefore employee wellbeing.
Previewing his Cannes Lions keynote session, Unilever chief marketing and communications officer Keith Weed says focusing on quality and diversity will make consumers more open to ads where they see themselves reflected.