The old rules no longer apply. That’s a tough reality to face. So tough, that many leaders continue to deny that digital technologies have already radically transformed the business landscape. They believe that it’s yet another technology fad that will soon blow over. However, this “fad” isn’t going anywhere. Digital disruption is now part of […]
Formerly, buyers were limited in the ways they could gather product information. But because of the web and social media, buyer behaviours have changed. Because buyer interactions can number in the thousands or millions, businesses must use automated tools to personalise the buyer’s online experience and drive them toward a purchase decision.