Royal Mail

Royal Mail pushes mail’s role in marketing with research-backed campaign

There have been signs of late that the marketing industry is ready to reappraise direct mail, following a handful of key endorsements from the likes of Next and The Economist. This is after years of running in the direction of all things digital and away from a channel that has been dismissed as ‘junk’ on letterboxes nationwide.

Trust in UK brands on the up

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Trust in UK brands is increasing as supermarkets and food companies damaged by the horsemeat scandal see their brand reputations recover.

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