Royal Mail

Royal Mail pushes mail’s role in marketing with research-backed campaign

There have been signs of late that the marketing industry is ready to reappraise direct mail, following a handful of key endorsements from the likes of Next and The Economist. This is after years of running in the direction of all things digital and away from a channel that has been dismissed as ‘junk’ on letterboxes nationwide.

Trust in UK brands on the up


Trust in UK brands is increasing as supermarkets and food companies damaged by the horsemeat scandal see their brand reputations recover.

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