Royal Mail

Royal Mail pushes mail’s role in marketing with research-backed campaign

There have been signs of late that the marketing industry is ready to reappraise direct mail, following a handful of key endorsements from the likes of Next and The Economist. This is after years of running in the direction of all things digital and away from a channel that has been dismissed as ‘junk’ on letterboxes nationwide.

Trust in UK brands on the up

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Trust in UK brands is increasing as supermarkets and food companies damaged by the horsemeat scandal see their brand reputations recover.

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Inside Marriott’s

Marriott has spent more than two years on the launch of its new loyalty programme Marriott Bonvoy, The largest hotel brand’s global marketing officer discusses its new loyalty program Marriott Bonvoy, the importance of partnerships such as Manchester United and the challenges of navigating 30 brands.