AB InBev, one of the world’s biggest brewers, has had a tumultuous year. Besides moving to acquire rival SAB Miller, the alcohol behemoth is battling declining global lager sales and an upsurge in interest in craft beer. But the company’s VP of US marketing Jorn Socquet remains bullish about the future.
All FMCG companies see growth as harder to come by in this current market and climate. There’s quite a big focus on future growth opportunities and what will be driving company growth moving forward in the consumer segment. Within that, one of our big focus areas at SABMiller is to change or evolve the image of beer.