SAB Miller

Lager brands discover the power of craft

With Peroni and Carlsberg moving to offer consumers a more premium experience, beer brands are steadily exploring craft options when it comes to lager. Yet they must not forget their core offering.

Women’s approach to beer is changing

All FMCG companies see growth as harder to come by in this current market and climate. There’s quite a big focus on future growth opportunities and what will be driving company growth moving forward in the consumer segment. Within that, one of our big focus areas at SABMiller is to change or evolve the image of beer.

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