Marketing Week has teamed up with Teads to bring together a panel including marketers from Spotify, LinkedIn and the Lad Bible to talk Generation Z and how brands can use technology to boost their creative.
From addressing ad blocking to getting c-suite buy-in on insight, marketers at Marketing Week Live did not shirk away from discussing the challenges facing the industry and trying to come up with solutions
While marketers want to bring data and creativity closer together, most brands are not set up to ensure the most effective merging of the two, according to marketers from Spotify and Marie Curie Cancer Care.
As Spotify hits 30 million paid subscribers senior director of international marketing Nikki Lambert, who will be speaking at this year’s Marketing Week Live, explains how data and personalisation, rather than exclusives, differentiate it from a slew of competitors.
This was the week that former Red Bull marketer Huib van Bockel launched his own energy drink, BMW let consumers buy a car with their smartphone and Costa launched its assault on the lunch market with Costa Fresco.
Spotify is to launch its “most concerted” global marketing effort to date to support the development of its ‘Year in Music’ initiative as it looks to keep people engaged by promoting music in the same way broadcasters promote TV shows.
As it launches its first ever UK TV campaign, French music streaming brand Deezer says the “bland advertising” at its rival Apple Music plays into its hands and allows its new campaign to be disruptive.
The Cannes Lions Festival might seem like one giant party for the marketing industry but from how brands are using data to be more creative to why diversity in the people behind the creative is so important there was also plenty for marketers to take back to their teams.
More than a quarter of people have reduced their meat intake over the past six months but consumers are still turned off by terms like ‘vegetarian’ and ‘vegan’ so marketers must think more creatively if they want people to buy their products.