Following this year’s inaugural Vision 100, Marketing Week and Adobe brought together members of this list of visionary marketers to ask what it means to be one, the impact on business and whether it can be learned.
Marketers and business leaders from global brands BuzzFeed, Sony and Telstra debated the future of social marketing and the value of online communities at the LiNC ‘14 conference in San Francisco this week.
The majority of UK consumers don’t trust what companies say in their advertising, suggesting brands need to shift their focus from just pushing product to ‘telling their story’ in order to drive sales.
The need for movies to have revenue streams beyond their cinema releases is pushing studios such as Universal, Disney and Fox to invest in emerging digital channels capable of creating engaging experiences both inside the theatre and out.
As chief marketing officer at The Walt Disney Company EMEA and general manager for Disney Channels, Tricia Wilber is the ultimate multi-tasker, bringing the different strands of the business on to the same page, while responding to cultural change and not being afraid to take risks.