Samsung has been the standout sponsor at the Rio Olympics so far as other including McDonald’s and P&G struggle to create the same level of engagement
Cannes 2016: As the Cannes Lions Festival of Creativity gets underway in France we round-up everything you need to know from the day’s events.
Marketing Week presents the key talking points from an exclusive breakfast briefing on Programmatic Branding, held in partnership with DoubleClick by Google.
Comic Relief’s Red Nose Day is returning after two years with the clearly stated aim of raising money for the charity’s projects. In order to do this, it will not shy away from employing marketing’s newest tricks of the trade and tapping many well-known brands for partnerships in an effort to reach as many people as possible.
From brand attempts to make the “internet of things” a reality to how key partnerships will make this a possibility, Marketing Week takes a look at the key things marketers should take away from the Consumer Electronics Show 2015.
Toyota has had an ad banned for promoting dangerous driving after the ad watchdog deemed the spot ‘irresponsible’.
In a world of connected commerce more brands are working with rivals to enter new markets and reach new audiences to ensure healthy futures in the face of new digital competition.
Increased marketing of hybrid cars by brands including Toyota, Renault and Mitsubishi helped sales almost double last month and boosted overall car sales to their longest ever period of growth.
Toyota will increase its media spend on hybrid models to 50 per cent over the next 12 to 18 months, up from 30 per cent previously, as it looks to take advantage of its “leadership position” and reach the 100,000 hybrid vehicles sold milestone this year.
Toyota has appointed Chris Hayes (below) to the newly created role of marketing director to head up the manufacturer’s brand and product communications in the UK as part of a wider leadership shake-up.
Vevo hails seven figure Toyota ad deal a “watershed moment” for its UK business.
Fiat is embroiled in a Twitter storm over accusations that its latest ad for the Fiat 500L copies an earlier ad from rival car marque Toyota.