CES 2015: 5 key marketing takeaways


From brand attempts to make the “internet of things” a reality to how key partnerships will make this a possibility, Marketing Week takes a look at the key things marketers should take away from the Consumer Electronics Show 2015.

Sleeping with the enemy

Sleeping with the enemy

In a world of connected commerce more brands are working with rivals to enter new markets and reach new audiences to ensure healthy futures in the face of new digital competition.

Toyota names first UK marketing director

Toyota logo

Toyota has appointed Chris Hayes (below) to the newly created role of marketing director to head up the manufacturer’s brand and product communications in the UK as part of a wider leadership shake-up.  

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Marketoonist on brand loyalty


Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne See more of the Marketoonist here