Toyota

Sleeping with the enemy

Sleeping with the enemy

In a world of connected commerce more brands are working with rivals to enter new markets and reach new audiences to ensure healthy futures in the face of new digital competition.

Toyota names first UK marketing director

Toyota logo

Toyota has appointed Chris Hayes (below) to the newly created role of marketing director to head up the manufacturer’s brand and product communications in the UK as part of a wider leadership shake-up.  

Latest from Marketing Week