Yahoo’s new owner has job to rebuild brand love

US telecoms company Verizon has acquired Yahoo for £3.7bn, in a move that it hopes will increase mobile engagement, but to get the most out of the deal it will also need to invest in rebuilding the brand.

Yahoo looks to boost brand value as it spins off core business

Yahoo’s decision to spin off its core business is aimed at prove the value of the brand and its internet operations to advertisers, consumers and investors amid concerns over slowing growth and a turnaround plan that does not yet appear to be coming to fruition.

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