YouTube is pushing further into ecommerce with the launch of a ‘buy’ button. It is the latest move by the video network as it looks to take on Amazon and eBay.
The tech powerhouse has surged back to top spot in Millward Brown’s 10th annual list of the world’s 100 most valuable brands, achieving the first $200bn valuation and pushing Google into second, while Microsoft’s turnaround strategy propels it to third.
After launching a major football boot campaign with “Haters” in January, appointing a new global creative agency in March and announcing a new strategy earlier this month, Adidas appears to be aware of the challenges it faces from competitors. However, its announcement this week that it will retire its entire existing line of football boots appears somewhat contradictory to its more recent moves.
Marketing transformation is a term used by all sorts of brands and business but lacks a common term. What classes as truly transformative work, however, is a fiercely debated topic.
McVitie’s claims to be the “definitive” UK biscuit brand, but its marketing director James King says it can’t afford to not invest in its position, as it launches a new masterbrand campaign.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From cautionary tales from the budgeting and planning frontline to the changing nature of retail, it’s been a busy week. Here is my take.
The sportswear retailer is feeling buoyant after a strong first quarter, and vows to stay on the offensive into the rest of the year.