Bray Leino to work with iblink

Integrated agency Bray Leino has formed a strategic partnership with digital brand experience agency iblink to better help service its clients.

Bray Leino, part of the Mission Marketing Group, will look to iblink to create and run its experiential campaigns.

Iblink launched four years ago an combines digital knowledge with live brand experience activities. Projects include last year’s Gillette “Razor Amnesty” initiative.

The agency already has a commercial arrangement with Titan Outdoor whereby it supplies the hardware, software, 3G network and campaign management for the outdoor company’s national, digital and six sheet posters.

Ceo of Bray Leino Bruce Hutton says: “We wanted a close working partnership to give us the same ready access, fast reaction times we would expect were the skills in-house. And we wanted a relationship where retain close control of our campaigns.”

Recommended

Watchdog bans Morrisons ads over misleading claim

Marketing Week

Supermarket Morrisons has been banned from airing its television ads featuring Denise Van Outen (pictured) using the current voice-over following complaints by rival supermarkets that the campaign contains misleading claims. The Advertising Standards Authority has upheld the complaints from the Co-op, Asda and Waitrose that Morrisons’ claim it was the only major supermarket to source […]

Volvo restructures marketing budget to focus on digital

Marketing Week

Volvo has restructured its marketing budget to focus more on natural search and social media in a bid to reinforce its ‘Life is better lived together’ brand positioning. The Swedish car brand has appointed Mindshare to manage its search optimisation, social media and online PR accounts full-time, having previously worked with the media agency on […]

ASA to step up scrutiny of ads with price claims

Marketing Week

The Advertising Standards Authority is to make price comparison ads a priority this year due to concerns that the recession will lead to an increasing number of misleading claims. The advertising watchdog says it needs to be “vigilant” on behalf of consumers as supermarkets and utilities fight for consumers with squeezed household budgets. It is […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now