Brazil unveils online ad campaign ahead of World Cup

The Brazilian tourist agency Embratur is rolling out a new advertising campaign on social media across seven countries, including the UK, ahead of the 2014 FIFA World Cup.

The ad is devised to showcase what the country has to offer all visitors coming to attained large scale events like the football tournament and $10m is being invested in the campaign this year

It has just launched in the UK and is also showing in the United States of America, Argentina, Chile, Colombia, Mexico and Germany.

The ad is framed as though preparations for a lavish party are taking place in a beautiful house.

Brazil is expecting 600,000 fans and tourists to arrive in the country for the start of the World Cup on 12 June next year. The 30-day tournament will take place across 12 host cities and the country is anticipating a huge boost for Brazilian businesses and the economy as a whole.

However, the country has experienced some civil unrest this year in relation to the cost of hosting the World Cup, amongst other issues.

The president of Embratur, Flávio Dino, says: “The World Cup is a great opportunity for Brazil to show off its wonderful natural resources, its vibrant cities and, it has to be said, its excellent football. The tourism industry generates almost 3% of GDP and employs almost 10 million people, who will be directly affected by the event.”

Tourism in Brazil generates almost 3 per cent of the country’s GDP.



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