BRC calms food price rise fears

The British Retail Consortium has lambasted recent claims of escalating food prices as “alarmist” and “unsupported by the evidence”. The response follows claims that record increases in the cost charged by food producers will be passed on to consumers.

The British Retail Consortium (BRC) has lambasted recent claims of escalating food prices as “alarmist” and “unsupported by the evidence”. The response follows claims that record increases in the cost charged by food producers will be passed on to consumers.

BRC director general Kevin Hawkins (pictured) says that intense competition between food retailers will continue to keep prices down and that retailers are absorbing most of the impact of increasing costs themselves.

He adds: “Contrary to alarmist predictions customers will continue to benefit as retailers go on doing all they can to avoid passing cost increases on.”

The Office for National Statistics recently revealed the cost of food leaving factories increased by 7.4% in December compared to the same month in 2006. The increase was the fastest rate on record, according to the data.

Recommended

ASA bans TV ad for glorifying violence

Marketing Week

The Advertising Standards Authority (ASA) has banned a TV ad for a computer game, that featured a prolonged shoot-out between four men, for glorifying violence and gun crime. The ad for Stranglehold, launched by Midway Games, aimed to position it as a “blockbuster game” and featured a voiceover that said: “Honour is his code. Vengeance […]

Advisory body to urge major government ad budget cuts

Marketing Week

A new body set up to examine the effectiveness of Government marketing is to recommend a major reduction in advertising spend, particularly television advertising. The Government Strategic Marketing Advisory Board (GSMAB), set up last week by the Cabinet Office to replace the Advisory Committee on Advertising, has a remit to ensure that taxpayers get value […]