Breakthrough Breast Cancer launches celebrity backed social media appeal

Breakthrough Breast Cancer has launched a new social media campaign called “Too Many Women”, to raise over £1m for the charity, backed by celebrities including Gwyneth Paltrow and Scarlett Johansson.

Scarlett Johansson
Scarlett Johansson

The campaign is being steered by two supporters of the charity and is being hailed as “an innovative new approach to fundraising”. It has already gained attention from a wealth of high profile ambassadors, including Gwyneth Paltrow, Sienna Miller, Scarlett Johansson, Pippa Middleton and Bruce Parry, who have all pledged their support to raise £500

Targeting Facebookers and the Twitterati, “Too Many Women” is a unique campaign which is looking for 201 ambassadors to each raise £500 throughout 2010, and recruit nine friends to do the same, representing the one in nine women who will be diagnosed with breast cancer in their lifetime.

Networks have already been established in Delhi, Los Angeles, Paris, Milan, Buenos Aires and Toronto, and are open to everyone.

Breakthrough Breast Cancer hopes that the campaign will galvanise a new generation of media savvy fundraisers to support Breakthrough’s research work into the causes of, and treatments for, breast cancer.

Chris Askew, director of fundraising for Breakthrough Breast Cancer, says: “This promises to be an inspirational campaign, led by two incredibly committed supporters. Everyone at Breakthrough is very much looking forward to working with them both, and all their associated fundraisers over the coming year.”

‘Too Many Women’ is the brainchild of business partners Harry Becher and Catriona Blampied, whose mothers were both diagnosed with breast cancer within months of one another. The campaign is dedicated to the memory of Harry Becher’s mother Judes, who sadly lost her battle with the disease in 2008.

Catriona Blampied from Too Many Women adds: “By combining the power of all the people we know and love through Too Many Women we can make a real difference to the lives of the thousands of breast cancer sufferers around the world”


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