Brent Willis understood to have been promoted
Interbrew’s chief marketing officer Brent Willis is understood to have been promoted within the brewing company, according to industry sources.
Interbrew’s chief marketing officer Brent Willis is understood to have been promoted within the brewing company, according to industry sources.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
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