Brentford FC seeks stadium sponsor
Brentford Football Club is looking for a sponsor to fill the advertising space on the roof of its stadium, which is directly below the flight path for Heathrow Airport.
Brentford Football Club is looking for a sponsor to fill the advertising space on the roof of its stadium, which is directly below the flight path for Heathrow Airport.
Silvio Berlusconi’s ‘joke’ illustrates the difficulty involved in creating multilingual institutions. At least we have one language in common – money. By George Pitcher
Celador International has promoted its head of marketing and consumer products John Eastaff to the role of director of marketing and consumer products.
The House of Lords has voted against the Government’s proposal to assign responsibility for monitoring broadcast advertising to super-regulator Ofcom’s proposed Consumer Panel. The vote against the proposal was led by Conservative peer Baroness Buscombe.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?