The majority of football fans and beer drinkers who have seen BrewDog’s ‘Anti-Sponsor’ poster ads protesting against Qatar hosting the World Cup feel less favourably towards the brand knowing it is selling beer in the country, according to YouGov Survey Direct data.
The Scottish brewer launched a campaign stating ‘First Russia, then Qatar. Can’t wait for North Korea’, but has again been urged to get its own house in order before taking aim at others.
While YouGov’s BrandIndex data shows BrewDog has taken a significant hit to several brand health scores after claims of a toxic culture emerged, the long-term legacy of the revelations could be to its reputation as an employer brand rather than to sales.
FIFA partners such as Coca-Cola, Visa and Adidas should have taken themselves out of the game, rather than sanitise the image of a tainted tournament.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of Liquid Death in a cluttered category to the level of marketing team restructures, it’s been a busy week. Here is my take.
P&G is aiming to build its brands and the categories in which they operate through meaningful innovation, CEO Jon Moeller says.
The professionalisation of marketing has brought many benefits – but that innate ability to spin a yarn to capture the attention of the board has been left in the past.
Following a ‘surprise’ two-year high last month, consumer confidence has fallen.