‘Punks with Purpose’ six months on: What’s the state of the BrewDog brand?
While YouGov’s BrandIndex data shows BrewDog has taken a significant hit to several brand health scores after claims of a toxic culture emerged, the long-term legacy of the revelations could be to its reputation as an employer brand rather than to sales.
BrewDog is seen as an entrepreneurial success story by many. An example of a spirited disrupter who vowed to do things differently. Founded by two friends from Scotland, Martin Dickie and James Watt, who had become disillusioned with the mass consumer beer brands, the brand has registered enviable growth since beginning operations in 2007.