Subscriber Exclusive 
Bridging skills gaps and Pepsi’s new logo: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Pepsi ushering in a “new era” with its logo revamp to revealing the biggest skills deficit in marketing teams, it’s been a busy week. Here is my take.
The Pepsi challenge
The changing of a logo is often met with outrage from consumers who feel fiercely protective of the icons that represent the brands they love. Just look at the recent revamp of the iconic ‘I heart NY’ logo with the updated ‘We heart NYC’ – suffice to say New Yorkers were not impressed.
But a new week and a new logo refresh. This time from Pepsi, which has rebranded for the first time in 14 years, with a logo that looks not dissimilar to its visual identity from the 1990s.
