The Pepsi challenge
The changing of a logo is often met with outrage from consumers who feel fiercely protective of the icons that represent the brands they love. Just look at the recent revamp of the iconic ‘I heart NY’ logo with the updated ‘We heart NYC’ – suffice to say New Yorkers were not impressed.
But a new week and a new logo refresh. This time from Pepsi, which has rebranded for the first time in 14 years, with a logo that looks not dissimilar to its visual identity from the 1990s.