Nicole, the nubile French star of Renault’s Clio campaign, is to wed in the latest series of commercials, which break on May 29. The 7m campaign, developed by Publicis, is for ‘The New Clio’ and features the Clio’s top-of-the-range 1.6 RXE. The new car is bigger than its pre-decessors, has a restyled body, a new suspension system and improved safety features, such as air bags. The identity of Nicole’s fiancÃ© will be a closely-guarded secret until the ad airs on ITV at 7.40pm during the Coronation Street break. The TV work will be backed by press, poster and radio advertising. Media buying is through Optimedia.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.
From the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.