Nicole, the nubile French star of Renault’s Clio campaign, is to wed in the latest series of commercials, which break on May 29. The 7m campaign, developed by Publicis, is for ‘The New Clio’ and features the Clio’s top-of-the-range 1.6 RXE. The new car is bigger than its pre-decessors, has a restyled body, a new suspension system and improved safety features, such as air bags. The identity of Nicole’s fiancÃ© will be a closely-guarded secret until the ad airs on ITV at 7.40pm during the Coronation Street break. The TV work will be backed by press, poster and radio advertising. Media buying is through Optimedia.
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
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Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.