Brief

Computer game character Lara Croft is being taken on a world tour with pop band U2. The band commissioned exclusive footage of Edios Interactive’s Tomb Raider heroine. The character will be seen in action on a 7,000 sq ft video screen when the band performs its hit single Where The Streets Have No Name. Tomb Raider is one of the most successful video games to date, with sales of more than 1.5 million units. The cult appeal of its heroine will result in the release of a ‘Lara’ music CD later this summer.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now