Computer game character Lara Croft is being taken on a world tour with pop band U2. The band commissioned exclusive footage of Edios Interactive’s Tomb Raider heroine. The character will be seen in action on a 7,000 sq ft video screen when the band performs its hit single Where The Streets Have No Name. Tomb Raider is one of the most successful video games to date, with sales of more than 1.5 million units. The cult appeal of its heroine will result in the release of a ‘Lara’ music CD later this summer.
From Tesco and KFC to Weetabix and Moonpig, the Marketing Week team chooses the second set of eight campaigns that make up our best of 2021.
In the latest episode of Marketing Week’s podcast series, the Marketing Week Masters Team of the Year discuss the value of specialisms, grassroots talent and going all in to achieve their transformation agenda.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tesco says the closed-loop platform, which has been launched in partnership with Dunnhumby, will help brands and agencies better understand changing consumer needs and deliver more relevant campaigns.