Brief

Computer game character Lara Croft is being taken on a world tour with pop band U2. The band commissioned exclusive footage of Edios Interactive’s Tomb Raider heroine. The character will be seen in action on a 7,000 sq ft video screen when the band performs its hit single Where The Streets Have No Name. Tomb Raider is one of the most successful video games to date, with sales of more than 1.5 million units. The cult appeal of its heroine will result in the release of a ‘Lara’ music CD later this summer.

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