The launch campaign for Lever Brothers’ Persil Tablets, by J Walter Thompson, breaks this week. Lever has spent seven years developing the tablet version of the laundry detergent, which it claims cuts waste by offering single doses. The company believes tablets could account for a quarter of the UK’s 900m laundry detergent market within two years. The ads feature people talking about their experiences of the product with a ‘down to earth, realistic approach’. There are two executions for the campaign, one for Persil Performance tablets, the other for Persil Original Non-Biological tablets.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.
From the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.