Restaurant chain Planet Hollywood became the latest unlikely contender in the financial market this week with the launch of its Visa credit card. The card, which features a vibrant logo rather than the Hollywood stars who back the chain, is a joint venture with MBNA International Bank, and offers an interest rate of 19.9 per cent. Perks for cardholders include worldwide queue-jumping at the restaurant chain, a 50 per cent discount on all theatre tickets, and a free t-shirt.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From unpicking what purpose means to P&G’s quest for “product superiority”, it’s been a busy week. Here is my take.
Marketing departments are acting now to meet growing privacy expectations, with a focus on internal organisational improvements.
The dog food brand has won the top prize from Sky’s Zero Footprint ad fund, now in its third year.
Brands and broadcasters should be developing fan bases more to transform attention into revenue for women’s sport.