Save the Children is unveiling a new 48-sheet poster to support Save the Children Week (April 27 to May 3). The poster, created by advertising agency Clark & Taylor, will feature for six weeks on Channel 4’s Brookside – on the petrol station hoarding regularly appearing in the series. It will also be displayed at London Bridge station. Save the Children Week is the biggest fundraising drive for the charity, which works in over 50 countries worldwide, including the UK.
As Aviva kicks off a high profile brand relaunch and repositioning, group brand reputation director Raj Kumar sees a brighter future for both the company and its customer base.
Coca-Cola has revamped Coca-Cola and Diet Coke packs to bring them in line with the refreshed Coca-Cola Zero Sugar design, a continuation of its ‘One Brand’ strategy, which it describes as “integral” to its marketing approach.
M&S wants to show consumers how far it goes to ensure food is sourced ethically and responsibly, with its latest campaign based on insights gleaned from social media.
The retailer is launching Anyday, its “most affordable” own brand range of 2,400 products designed to undercut existing collections and attract a broader range of money conscious consumers.