This year’s ITV Christmas cartoon special starring David Jason and written by advertising executive Geoffrey Sundquist will be used by DIY chain Do-It-All and The Sun in their Christmas promotions. Sundquist, development director at the integrated marketing group Osprey, wrote the children’s story ‘Father Christmas and the Missing Reindeer’ after his younger brother Gerry committed suicide. The book has been made into a 45-minute animation by Cosgrove Hall, the maker of Danger Mouse.


Celebrities’ agents flay Tizer ‘lookalike’ ads

Marketing Week

The latest ad campaign for Tizer has incensed the agents representing Luciano Pavarotti and Joanna Lumley because of the use of celebrity lookalikes. Tizer’s owner AG Barr is running bus ads featuring lookalikes of famous people. Lumley’s lookalike, Sue Bradley from Wiltshire, appears dressed as the Absolutely Fabulous Patsy character with the catchline “Absolutely Refreshing […]

Kodak axes Euro head in global rejig

Marketing Week

Kodak’s marketing communications director for Europe, Joe Bogardus, is being made redundant as part of the company’s plans to cut global management by 20 per cent. Michael Bushill, general manager marketing, consumer imaging for Europe, Africa and the Middle East is understood to be taking over his responsibilities. Bogardus will remain until the end of […]

…as business arm hires boss

Marketing Week

BT has recruited Afshin Mohebbi to replace Kathleen Flaherty as director of marketing in its business communications division. Mohebbi was most recently vice-president of business marketing for Pacific Bell in California. He joins at a time when BT’s business division is facing a stronger threat from a reinvigorated Cable & Wireless Communications, which is planning […]


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