Q Magazine launches its first television advertising campaign on June 1, with creative work by Bean Andrews Norways Cramphorn. The campaign, which features a 30-second ad to run on Channel 4 and 5 and satellite channels, promotes Q’s July issue and focuses on its guide to summer music festivals. It offers a free CD which includes the festival bands. The ad features footage from the past 30 years of music festivals from Woodstock through to Tribal Gathering. The opening clip features a young Mick Jagger performing in Hyde Park in 1968. Media is through Booth Lockett Makin.
Delaney Fletcher Bozell has won the 3m account for IPC’s TV weeklies group – including TV Times. It is the first time an agency has been appointed to the group since the deregulation of television listings in 1991. The agency is understood to have pitched against Mellors Reay & Partners, Partners BDDH and Mortimer Whittaker […]
A secret report is sitting on the desk of Irish agriculture minister Joe Walsh. He is considering its contents, which may anger the British Government and the British beef industry. The report has been prepared by the Irish Food Board, and examines how Irish beef exports can be marketed across Europe. It includes plans to […]
Kraft Jacobs Suchard is testing advertising in one-third of the UK which if successful, could ultimately replace its 11-year-old “Philly” girls campaign. The new humorous ads feature a young woman enjoying the fantasy of being by a swimming pool in a tropical location while she is served Philadelphia cream cheese. It is being screened in […]
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.