Goldfish credit card launches two new television commercials this month, as well as its latest card design. The new ads, created by TBWA, will run nationwide until the end of May and give centre stage to a goldfish, with two breeds of exotic, yet ‘less useful’, fish in supporting roles. Each ad is 20 seconds long and will run in conjunction with the original minute-long launch ads featuring Billy Connolly in his role of ‘Wise Man’. The ads will run alongside direct marketing activity by DP&A, through which a new card design, featuring two goldfish swimming together, will be offered for the first time.
By introducing brand-focused TV advertising into its marketing mix, online florist Bloom & Wild has recorded significant improvements in awareness, consideration, and even in its share of search.
The collapse of the breakaway European league was a failure to understand the needs and wants of a market.
With outdoor dining resuming in April, restaurant brands’ media, brand and purchase metrics all appear to have benefited from consumer anticipation.
What are the benefits of adopting a test-and-learn mindset and how can it be done effectively?