Brief

Goldfish credit card launches two new television commercials this month, as well as its latest card design. The new ads, created by TBWA, will run nationwide until the end of May and give centre stage to a goldfish, with two breeds of exotic, yet ‘less useful’, fish in supporting roles. Each ad is 20 seconds long and will run in conjunction with the original minute-long launch ads featuring Billy Connolly in his role of ‘Wise Man’. The ads will run alongside direct marketing activity by DP&A, through which a new card design, featuring two goldfish swimming together, will be offered for the first time.

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