The famous Coca-Cola glass bottle is being launched in a unique 330ml format especially for the UK. An exhibition charting the bottle’s ‘contribution to contemporary culture’ and showing it with everyone from President Kennedy to Fidel Castro (pictured), opens at London’s Design Museum on Wednesday May 21 to highlight the launch. The special size has been adopted in response to market research, which also found that the classic bottle epitomised the consumer’s idea of Coke. A 4.5m marketing campaign including cinema advertising and youth press coverage will support the launch.
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On course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.
As the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.