Tunes, Mars Confectionery’s medicated sweets, is returning to television with a national campaign through Abbott Mead Vickers.BBDO. The campaign consists of three 20-second scenarios of people taking Tunes. A woman at the theatre takes one and is pleasantly surprised to find no queue in the normally crowded toilets during the interval – while her boyfriend has to wait outside the gents. Another woman is relieved to find a matching sock in her washing machine and the third woman, a glamorous blonde, steels herself to walk past workmen on a building site, to find she is not subjected to wolf whistles. Each ad ends with: ‘This breath of fresh air was brought to you by Tunes, the menthol sweet which helps you breathe more easily.’ The campaign breaks this week and runs for the rest of the winter.
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