Anheuser Busch European Trade is rolling out its first national TV ad campaign for Bud Ice through DDB Chicago. The 3m campaign, which will also appear in men’s style magazines, is targeted at the 18- to 24-year-old market and breaks on TV on Monday. It features an anteater snuffling about in a hole which gets a Bud Ice bottle stuck on its snout.
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On course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.
As the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.