Vimto has extended its 1.5m national advertising campaign in support of energy drink Indigo. The cartoon press ads show likenesses of celebrities such as Spice Girl Geri Halliwell (pictured), EastEnders’ Grant Mitchell and, curiously in view of this weekend’s FA Cup result, Middlesbrough Football Club manager Bryan Robson experiencing Indigo’s energy lift. The 20 different executions will run in the national press and music magazines until December.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
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