Adams childrenswear unveils its first TV advertising for six years with a campaign through Bartle Bogle Hegarty. The two executions, which break on Monday (May 5), feature children persuading adults to let them wear the clothes they prefer. ‘Ward-robe’ shows a girl pretending to be frightened of a green ‘monster’ (a horrible party dress), while ‘Knitting’ shows a boy hiding his grandmother’s wool to stop her finishing a gaudy tank-top for him. Both ads end with the children wearing Adams clothes.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
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