Adams childrenswear unveils its first TV advertising for six years with a campaign through Bartle Bogle Hegarty. The two executions, which break on Monday (May 5), feature children persuading adults to let them wear the clothes they prefer. ‘Ward-robe’ shows a girl pretending to be frightened of a green ‘monster’ (a horrible party dress), while ‘Knitting’ shows a boy hiding his grandmother’s wool to stop her finishing a gaudy tank-top for him. Both ads end with the children wearing Adams clothes.
GSK Consumer Healthcare’s CMO Tamara Rodgers believes there are “too many” siloes within organisations today, as she works on building collaborative and agile teams.
It started with a tweet and went on to raise over £20m to tackle food poverty.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the rise of retail media to building marketing teams for success in 2022, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
With the roll-out of its media and insights platform this week, Tesco has expanded into a rapidly growing space for retailers which will offer brands the opportunity to better understand and target customers.