The New Covent Garden Soup Company is launching its first TV ad campaign tomorrow (Thursday). The 1m campaign, created by Bean Andrews Norways Cramphorn, reveals a bird’s eye view of rows of vegetables. As the shot pans back, the vegetables are shown to be planted in a garden. Going back further, the layout of the garden is revealed as a Covent Garden Soup carton. This dissolves to become the real carton with the end line: ‘Fresh soup the way nature intended, from the New Covent Garden Soup Company.’ The ad will be tested on Meridian and rolled out nationally next year.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
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