Brief

The Economist is unveiling new poster executions from Abbott Mead Vickers.BBDO in its campaign to reinforce the magazine’s position as the invaluable read of the discerning and well-informed businessman and woman. Executions include the lines ‘your arguments should shine, not your forehead’ and ‘make the wild guess an endangered species’. One poster shows a diagram of a human body with the relevant parts labelled gluteus maximus and olecranon process. Economist readers know one from the other – that is, one’s arse from one’s elbow.

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