The Economist is unveiling new poster executions from Abbott Mead Vickers.BBDO in its campaign to reinforce the magazine’s position as the invaluable read of the discerning and well-informed businessman and woman. Executions include the lines ‘your arguments should shine, not your forehead’ and ‘make the wild guess an endangered species’. One poster shows a diagram of a human body with the relevant parts labelled gluteus maximus and olecranon process. Economist readers know one from the other – that is, one’s arse from one’s elbow.
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.