The Economist is unveiling new poster executions from Abbott Mead Vickers.BBDO in its campaign to reinforce the magazine’s position as the invaluable read of the discerning and well-informed businessman and woman. Executions include the lines ‘your arguments should shine, not your forehead’ and ‘make the wild guess an endangered species’. One poster shows a diagram of a human body with the relevant parts labelled gluteus maximus and olecranon process. Economist readers know one from the other – that is, one’s arse from one’s elbow.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.
From the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.