French designer Jean Paul Gaultier claims to have created the longest kiss in advertising history for his latest TV campaign. The new 1.3m ad features supermodel Kristen MacMenamy and her sailor boyfriend enjoying a marathon 30-second French kiss. The campaign, devised by Gaultier and directed by Jean-Baptiste Mondino, runs throughout December and promotes both the female perfume Рnamed Jean Paul Gaultier Рand the male version, Le M̢le.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.