French designer Jean Paul Gaultier claims to have created the longest kiss in advertising history for his latest TV campaign. The new 1.3m ad features supermodel Kristen MacMenamy and her sailor boyfriend enjoying a marathon 30-second French kiss. The campaign, devised by Gaultier and directed by Jean-Baptiste Mondino, runs throughout December and promotes both the female perfume Рnamed Jean Paul Gaultier Рand the male version, Le M̢le.