French designer Jean Paul Gaultier claims to have created the longest kiss in advertising history for his latest TV campaign. The new 1.3m ad features supermodel Kristen MacMenamy and her sailor boyfriend enjoying a marathon 30-second French kiss. The campaign, devised by Gaultier and directed by Jean-Baptiste Mondino, runs throughout December and promotes both the female perfume – named Jean Paul Gaultier – and the male version, Le MÃÂ¢le.
Deliveroo had planned to increase marketing spend over 2022, but as customer acquisition and retention weakens, the business has decided not to pursue top-line growth.
As the UK teeters on the precipice of another recession, consumer shopping behaviour is shaping up to be similar to that seen during the 2008 financial crash.
The rising cost of TV might offer advertisers an opportunity to redefine how they measure the value of different media, industry experts suggest.
The beer company’s UK marketing director says sustainability in product design must go much further than just packaging.