French designer Jean Paul Gaultier claims to have created the longest kiss in advertising history for his latest TV campaign. The new 1.3m ad features supermodel Kristen MacMenamy and her sailor boyfriend enjoying a marathon 30-second French kiss. The campaign, devised by Gaultier and directed by Jean-Baptiste Mondino, runs throughout December and promotes both the female perfume – named Jean Paul Gaultier – and the male version, Le MÃÂ¢le.
Marketers might need to rethink how they talk about funnels with the wider organisation if they are to gain the most traction.
Marketers are often preoccupied with practical challenges, but also need to address questions of vision that start with ‘why?’ and ‘what if?’.
According to McDonald’s CEO Chris Kempcziski, the fast food chain’s global loyalty scheme has been the “single biggest driver of digital adoption” and is on its way to becoming the world’s largest loyalty programme.
ISBA’s director of agency services believes pitches have become “more frequent, more complex and more costly”, to the detriment of both advertisers and their agencies.