Brief

HHCL & Partners is bringing Martini back on air in a 1.5m pre-Christmas TV campaign featuring brand spokeswoman Jilly Newhead.

HHCL & Partners is bringing Martini back on air in a 1.5m pre-Christmas TV campaign featuring brand spokeswoman Jilly Newhead. The five new commercials show Jilly reclining on a chaise longue talking to camera and inviting viewers to celebrate Christmas with Martini, the drink for beautiful people. According to Westbay – the UK arm of Bacardi-Martini – the brand is attracting younger drinkers. The ads break on Friday and will be backed by a national poster campaign featuring a near-naked male model.

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