The Times Supplements unveils a campaign this week, which attempts to boost its long-established brands. The work, by The McWilliams Partnership, covers its three main titles: The Times Literary Supplement (TLS), The Times Educational Supplement (TES) and The Times Higher Educational Supplement (THES). The 1m campaign will involve press, posters and direct mail. John McWilliams, chairman of the Partnership, says: ‘The aim is to reinvigorate the brand and add new readers, but not alienate its existing base.’


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