The Times Supplements unveils a campaign this week, which attempts to boost its long-established brands. The work, by The McWilliams Partnership, covers its three main titles: The Times Literary Supplement (TLS), The Times Educational Supplement (TES) and The Times Higher Educational Supplement (THES). The 1m campaign will involve press, posters and direct mail. John McWilliams, chairman of the Partnership, says: ‘The aim is to reinvigorate the brand and add new readers, but not alienate its existing base.’
Iceland has promoted former head of customer and marketing, Caspar Nelson, to the resurrected marketing director position.
Hotel Chocolat has grown revenues by 40% in the first half of its financial year, with its digital strategy, subscription offer and loyalty scheme driving customer acquisition in all markets.
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Brands could face similar sanctions in future, the advertising regulator has warned, as it puts six former Love Island stars on blast for failing to disclose when their social media posts are ads.