Customers of BT’s Friends & Family scheme are being given the chance to win their own ‘holiday of a lifetime’ for 29 of their friends and family – plus the chance to star in their own soap opera commercial. The prize draw, to mark the increase from five to ten qualifying numbers in the Friends & Family scheme, will feature in the next BT commercial, which tells the story of the real-life Welch family who were taken to Mexico by BT. The 60-second ads, created by Abbott Mead Vickers. BBDO, will appear on television next week. There will be six prize draws over the next six months.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.