Heatbusters, the portable air conditioner hire brand, is launching a national 1m campaign under the tagline ‘Get The Right Climate For Business’. The push, devised by Harvey Fuchs & Partners, will cover local radio, buses, taxis, London Underground, and direct mail. For the past ten years the brand has advertised in its distinctive cartoon style in London and the South-east, and this will continue in the nationwide push. HF&P partner Chris Harvey says: ‘We have developed the Mr Heatbuster character into a powerful brand that works through the line.’
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