Heineken Export launches its new 10m advertising campaign called Out of this World next week. It coincides with the arrival of Hale-Bopp, the ‘comet’ that will be visible from the UK this month. The Lowe Howard-Spink commercial was inspired by the arrival of Halley’s Comet in the US midwest last century and features townspeople awaiting the comet’s arrival. This event is eclipsed by the arrival of Heineken Export at the local bar. The campaign breaks on Monday as part of plans for a marketing spend of 21m in 1997, to build on the World’s Favourite Import campaign.
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