Brief

Channel 5 is launching a CD to promote its celebrity sing-a-long show, Night Fever, featuring 40 disco classics from the Seventies and Eighties. The album, made with record company Global TV, coincides with the second series of the show, which is fronted by ex-Madness lead singer Suggs. Meanwhile, the UK’s newest terrestrial television channel will screen the British Fashion Awards on Friday, with bumper breaks and promotions highlighting the programme’s sponsor, Lloyds Bank. C5 News anchor Kirsty Young will present the show, which is being produced by Initial – the team behind the Brit Awards.

Recommended

Brief

Marketing Week

The Times Supplements unveils a campaign this week, which attempts to boost its long-established brands. The work, by The McWilliams Partnership, covers its three main titles: The Times Literary Supplement (TLS), The Times Educational Supplement (TES) and The Times Higher Educational Supplement (THES). The 1m campaign will involve press, posters and direct mail. John McWilliams, […]

A&L starts up talks with DM agencies

Marketing Week

Alliance & Leicester is in preliminary talks with direct marketing agencies about a review of its 12m business. – The building society-turned-bank currently uses Publicis Financial for life assurance and pension products, and JDA for its loans

Comments

    Leave a comment