Impact FCA! has been appointed to handle above- and below-the-line advertising for Walt Disney, after a three-way pitch against Saatchi & Saatchi and Leo Burnett. Feld Entertainment, which licenses Disney’s World On Ice production of Snow White and the Seven Dwarfs, has appointed the agency to handle the UK 1m advertising launch in September. The second European tour of this year will be Pinocchio. Next year may see the launch of Toy Story, and Beauty and the Beast in the UK.
CEO Ken Murphy is “optimistic” about the future of the business, highlighting value, loyalty and online as the three areas Tesco will be focusing on in the year ahead.
Even before the rise of ecommerce, customers could reserve stock in one store at the till of another. Now the key to retail success is making it easy to access the right channel at the right time – and having a product worth buying.
Heineken’s beer director talks to Marketing Week about the trends the industry needs to pay closer attention to if it is to drive future growth, as he reflects on the launch of Birra Moretti’s first global campaign.
Aviva says marketing will play a “crucial role” as it looks to drive future growth, with the newly-created chief customer and marketing role designed to help it achieve those ambitions.