Prudential is testing a new 30-second TV commercial in the Tyne-Tees region as part of its Man from the Pru campaign. The direct response ad features Nigel Bruce, head of home business, and is designed to sell home insurance for Pru Direct. Prudential’s head of brand communication, Andrew Williams, says the ad is the next stage on from the commercials featuring Prudential chief executive Peter Davis. ‘This execution has a harder edge and is designed to sell a specific product,’ he adds. The campaign will run on Channel 4 and satellite stations in July and, if successful, will be rolled out to ITV regions.
City advisers will earn 15m in fees as a result of the Cordiant demerger. SBC Warburg, which is both banker and broker to Cordiant, should be cock-a-hoop. But what of all the other interested parties? Firstly, a few words of praise: Cordiant, in taking the radical step of abolishing itself, has ended a long period […]
Woolworths is ditching its own-label American Cola in favour of Virgin Cola, as the soft drinks comp any steps up its efforts to increase distribution. Asda’s soft drinks buyer Richard Hodgson confirms the supermarket chain is also in negotiations with Virgin and that it will be making a decision on whether to stock the range […]
Before jumping aboard the extra minutage bandwagon, we should take time to consider all the pros and cons and test the theoretical benefits properly before setting changes in stone. By Simon Mathews. Simon Mathews is managing director of Optim
As Aviva kicks off a high profile brand relaunch and repositioning, group brand reputation director Raj Kumar sees a brighter future for both the company and its customer base.
Coca-Cola has revamped Coca-Cola and Diet Coke packs to bring them in line with the refreshed Coca-Cola Zero Sugar design, a continuation of its ‘One Brand’ strategy, which it describes as “integral” to its marketing approach.
M&S wants to show consumers how far it goes to ensure food is sourced ethically and responsibly, with its latest campaign based on insights gleaned from social media.
The retailer is launching Anyday, its “most affordable” own brand range of 2,400 products designed to undercut existing collections and attract a broader range of money conscious consumers.