Vimto has extended its 1.5m national advertising campaign in support of energy drink Indigo. The cartoon press ads show likenesses of celebrities such as Spice Girl Geri Halliwell (pictured), EastEnders’ Grant Mitchell and, curiously in view of this weekend’s FA Cup result, Middlesbrough Football Club manager Bryan Robson experiencing Indigo’s energy lift. The 20 different executions will run in the national press and music magazines until December.
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On course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.
As the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.