Griffin Bacal has created the first television advertising campaign for Hasbro Interactive to support the CD-Rom versions of its Monopoly and Cluedo games. The campaign, which breaks on November 16, uses the strapline “Coming to a screen near you”. The ads target housewives with children and will air during Home and Away,
The Simpsons, Brookside and Emmerdale. Mary Miller, Hasbro Interactive marketing director, says: “It’s a Christmas initiative as more than half our buyers buy the games as gifts.” Media buying is through Griffin Bacal Optimum.