Bass is about to unveil its latest commercial in the ‘Strong Words, Softly Spoken’ campaign for its Caffrey’s Irish Ale – part of a 10m marketing spend on the brand this year. The new execution, through WCRS, breaks nationally on Friday and features four close friends on a night out. It will be supported with press advertisements in style magazines throughout the spring and summer. Bass managing director, off-trade, John Holberry says: ‘Despite many recent launches into the “New Ales” sector, Caffrey’s is still gaining share.’


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