This Friday, the British Heart Foundation unveils its first TV advertisement to publicise the charity’s new corporate identity. The UK’s fifth-biggest charity is repositioning as a medical research charity, which also funds educational activities and patient care. The ad, through TBWA Simons Palmer, will urge young people to take preventative action against coronary heart disease (CHD). The campaign moves the BHF’s advertising strategy away from its traditional red and black posters, which highlighted CHD as a major social issue. The commercials will be supported by direct mail and documentary-style radio advertising.
I wonder whether Shell is making any efforts to clean up its act in reality, or are the same alleged bad environmental and human rights practices still going on behind the cuddly Lego and exciting Ferrari faÃÂ§ade. I know a lot of money is involved but if I represented either Lego or Ferrari, I would […]
I was not surprised by your Leader and article by Alan Mitchell (MW September 25) concerning the poor rating for the marketing profession given by City analysts and investors. There are a number of reasons for this. Marketing consultancy, which should spearhead the industry offering impartial advice without vested interest, has been swallowed up by […]
At Suzuki, we are very much on the right track with our marketing strategy. In response to Paul Hunter (MW September 18), Suzuki is, and has been, focusing its efforts on the consumer and the practical advantages that a motorcycle can provide. In 1996, Suzuki Motorcycles launched a successful campaign with the theme “unlock the […]
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Embarking on organisational change means being willing to challenge yourself and others, and leading people through uncertainty with courage.
With A Level results being awarded to aspiring young marketers this week, long-running research from Nottingham Trent University has explored the shared characteristics of students embarking on marketing degrees.