McCann-Erickson has created a TV campaign to support the fundraising efforts of MÃ©decins Sans FrontiÃ¨res in the famine blighted Sudan. Ads use harrowing footage from BBC news reports showing malnourished and dying children in the war-torn region. The voiceover is by actor Paul McGann.The charity needs funds to supply food and medical supplies to eight feeding centres. Appeal ads with a phone number will run during the daytime and late at night later this week, to avoid children’s viewing times. McCann managing director Ben Langdon says: ‘If you really want to help, phone 0800 200222 and get your credit card out.’
Tesco and Asda et al believe their consumers have the right to buy premium branded clothing at seriously discounted prices, and brand owners naturally disagree. Much of the recent comment in the business press champions the consumer’s cause and therefore that of the multiples. Perhaps I’m missing something here but isn’t it the very fact […]
Action 2000, the DTI-sponsored company set up to advise UK businesses about the millennium bug, is taking legal action against computer companies which use its name or logo as an endorsement. Niki Akhurst, Action 2000 marketing director, says: “Companies are using and requesting to use the Action 2000 logo as an endorsement for their product. […]
Whitbread continues with the theme of spoof Seventies public information films for the cinema-only execution of the Labatt Ice ad campaign, which breaks today (Wednesday) and will run until December. With the end line ‘Technically the coolest beer in the world’, this latest execution introduces the ‘Labatt Ice survival kit’. The ad features a couple […]
Downloading and listening to a branded podcast can be a sign of real consumer commitment. A mixture of engaging content and the right talent is helping brands attract attention.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
As car makers shift their focus from selling cars to providing mobility their brands are changing accordingly.
Sheila Mitchell has been behind initiatives including Change4Life and Every Mind Matters but is leaving to work as a consultant to government