Brief

McCann-Erickson has created a TV campaign to support the fundraising efforts of Médecins Sans Frontières in the famine blighted Sudan. Ads use harrowing footage from BBC news reports showing malnourished and dying children in the war-torn region. The voiceover is by actor Paul McGann.The charity needs funds to supply food and medical supplies to eight feeding centres. Appeal ads with a phone number will run during the daytime and late at night later this week, to avoid children’s viewing times. McCann managing director Ben Langdon says: ‘If you really want to help, phone 0800 200222 and get your credit card out.’

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