Tomy Europe launches its first pan-European ad campaign on Monday through Leagas Shafron Davis, which has joined up with its French sister agency Callegari Berville on the account. The TV and colour press campaign, worth about 5m, uses a mixture of live action and animation. The first commercial of the series, for Tomy’s new launch, Dudley the Bubble Duck, features a young boy playing with Dudley as his envious old toys watch, using the strapline ‘The fun never ends with Tomy’.


No smoke story without any ire

Marketing Week

The NOP research for your tobacco Spotlight feature “Smokers feel the squeeze” (MW May 1) revealed exclusive findings of facts and figures many of which have been currently available for years. Two examples might suffice. It made known that “smoking in Britain is a minority habit”. This has been the case since the early Sixties. […]

Capital rules waves after Virgin buyout

Marketing Week

Capital Radio claims one of the key reasons behind its purchase of Virgin Radio for a total of 87m (MW May 8) was the guarantee this gave it of a digital broadcast licence next year. Rubbish, say its rivals. It is true that Capital wants a digital licence and that this deal gives it one […]

BSkyB marketing chief tipped for top BIB role

Marketing Week

BSkyB marketing director for digital television Chris Townsend is tipped to become the commercial and marketing director for British Interactive Broadcasting (BIB), the new interactive digital venture. One of his first tasks will be to start an advertising review for an account worth between 10m and 15m. The campaign will cover press, posters, and probably […]


    Leave a comment