Tomy Europe launches its first pan-European ad campaign on Monday through Leagas Shafron Davis, which has joined up with its French sister agency Callegari Berville on the account. The TV and colour press campaign, worth about 5m, uses a mixture of live action and animation. The first commercial of the series, for Tomy’s new launch, Dudley the Bubble Duck, features a young boy playing with Dudley as his envious old toys watch, using the strapline ‘The fun never ends with Tomy’.
The NOP research for your tobacco Spotlight feature “Smokers feel the squeeze” (MW May 1) revealed exclusive findings of facts and figures many of which have been currently available for years. Two examples might suffice. It made known that “smoking in Britain is a minority habit”. This has been the case since the early Sixties. […]
Capital Radio claims one of the key reasons behind its purchase of Virgin Radio for a total of 87m (MW May 8) was the guarantee this gave it of a digital broadcast licence next year. Rubbish, say its rivals. It is true that Capital wants a digital licence and that this deal gives it one […]
BSkyB marketing director for digital television Chris Townsend is tipped to become the commercial and marketing director for British Interactive Broadcasting (BIB), the new interactive digital venture. One of his first tasks will be to start an advertising review for an account worth between 10m and 15m. The campaign will cover press, posters, and probably […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.