Brief

Tomy Europe launches its first pan-European ad campaign on Monday through Leagas Shafron Davis, which has joined up with its French sister agency Callegari Berville on the account. The TV and colour press campaign, worth about 5m, uses a mixture of live action and animation. The first commercial of the series, for Tomy’s new launch, Dudley the Bubble Duck, features a young boy playing with Dudley as his envious old toys watch, using the strapline ‘The fun never ends with Tomy’.

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