A one-off ad for Lucozade Sport will be screened during Sky Sport’s coverage of Saturday’s Italy against England World Cup qualifier. Alan Shearer, the star striker who is unable to play due to a long-term injury, will be shown watching the game from an armchair, drinking Lucozade Sport with his injured leg resting in front of him. The commercial will begin with footage from the previous ‘Get Ahead Of The Game’ advertisement, before the camera pulls back to reveal Shearer’s home TV set. The commercial is part of an 8m TV and press campaign.


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